In 2019, the Peruvian Professional Football League (LFP) proposed a project to professionalize the management of the official tournament badges. The aim was to turn the badges into commercial assets that would generate revenue for the LFP.
Since then, Indigo has become the Official Partner of the LFP, responsible for the development, manufacturing, and marketing of the official badges. As a result, the demand for these products has increased by up to 45% over the last five and a half years.
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